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The IUP Journal of Supply Chain Management

Mar'14
Focus

This issue brings you several interesting developments in the area of supply chain. The five papers published in this issue together offer theoretical and practical insights that hold immense value to the practice and research of SCM.

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Effect of Responsiveness and Process Integration in Supply Chain Coordination
Managing Behavioral Risks in Logistics-Based Networks: A Project Finance Approach
Development of Proactive Risk-Predictive Model for 4PL Transaction Center Using PLS Regression and Neural Networks
An Empirical Analysis of Power in Retailer-Manufacturer
Supply Chain Relationship: A Resource Dependency Perspective
Supply Chain Risk Assessment Tools and Techniques in the Automobile Industry: A Survey
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Effect of Responsiveness and Process Integration in Supply Chain Coordination

--Anupam Ghosh, Sujoy Das and Aashish Deshpande

It is being increasingly accepted that a primary source of competitive advantage of a firm is a responsive supply chain. Responsiveness of the supply chain or the ability to react to sudden or immediate changes in the marketplace depends on effective coordination of the activities of the chain members and seamless integration of the business processes of the firm. The purpose of this paper is to present an integrative framework relating to chain responsiveness, process integration, supply chain coordination and performance. An illustration from the garment manufacturing industry is presented to understand the role of responsiveness and process integration in supply chain coordination.

Article Price : Rs.50

Managing Behavioral Risks in Logistics-Based Networks: A Project Finance Approach

--Henry Schäfer and Sebastian Baumann

Logistic Service Providers (LSPs) are increasingly required to take over the ownership of network-specific inventories to finance related working capital. The paper examines the nature of associated uncertainties, especially behavioral risks, and illustrates the mechanisms of the project financing approach to solve many of the specific challenges of an LSP to manage a network’s working capital. Based on an idealized automotive supply chain network, working capital-related conflicts of interest between members of a supply chain are discussed. Behavioral risks in a network are examined and context factors which moderate the intensity of those risks are identified. It is argued that the principles of project financing allow the design of working capital financing within the supply chain networks. The analysis of network risk structures concludes that behavioral risks associated with working capital makes it difficult to finance network-specific inventories by LSPs. Within network structures, the project financing approach is able to facilitate cooperative behavior between network members and enables the financing of network-specific working capital. The results can be applied to supply chain networks which are affected by opportunistic behavior merely in dynamic industries with structures similar to the automotive industry. The project financing technique, which originates from the field of large infrastructure investments, is adapted to the supply chain context. The contribution provides insights into the benefits and the mechanisms of this financing approach. Industries which often reconfigure their value chains should make use of this approach.

Article Price : Rs.50

Development of Proactive Risk-Predictive Model for 4PL Transaction Center Using PLS Regression and Neural Networks

--K M Sharath Kumar, H K Narahari and Nicholas Wright

Fourth-Party Logistics (4PL) transaction center aggregates trading partner competencies to provide comprehensive supply chain solutions. Since the 4PL transaction center deals with multiple category of trading partners, it offers both opportunities and risks. Especially, estimating risk in 4PL network involves collecting information from different combination of subjective and objective parameters which lacks predictive analytics. Hence, little work is carried out in synchronizing different metric scores to predict risk for managing transaction center effectively. In the first phase, risk assessment was carried out using Cormack’s model. By combining individual scaling factors and probability arrived through request for information, risk probability index was estimated. Consequently, supply chain risk was determined considering total financial impact. Subsequently, risk evaluation of all trading partners with respect to high, moderate and low categories was performed utilizing prioritization matrix. In the second phase, predictive model was synthesized using Neural Network (NN) methodology. Moreover, optimal number of predictors was attained through Partial Least Square (PLS) regression. Finally, the NN was evaluated using verification dataset to ensure model adequacy. After achieving significant predictive accuracy, the developed model can be used by the coordinator to estimate risk proactively before conducting cross-segment integration. In addition, the model helps 4PL service provider to reduce supply disruption risks in the distribution network.

Article Price : Rs.50

An Empirical Analysis of Power in Retailer-Manufacturer Supply Chain Relationship: A Resource Dependency Perspective

--Sushil Chaurasia

With increased outsourcing of activities, apparel retailers are gaining greater control over strategic activities, which were formerly the remit of manufacturers or which were the source of the manufacturer’s competitive advantage. The study aims to investigate the factors that determine the extent to which manufacturers depend on retailers. Resource dependency theory has been used to prove that in a typical retailer-manufacturer outsourcing relationship in close culture countries like India, manufacturer’s perception of a retailer’s power is derived from the manufacturers’ perception of its dependence on the retailer. The data was collected through in-person interviews through Likert scale-based structured questionnaire from 230 respondents of 128 apparel manufacturer units of India and its respective boundary person representing the apparel retailer. A majority of the channel behavior studies conducted in Western countries have supported the relationship of power of one, based on the dependency of the other. Our research findings also confirm the same. An implication of the research findings is that dependency may be used as a strategy in dealing with channel relationships in Indian marketing channels. Looking at the attractive apparel retail market and the manufacturers’ high product diversity, manufacturers can completely skip passive dependency and engage themselves in active dependency. Also, the retailers cannot exert coercive power sources if the dependency is active.

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Supply Chain Risk Assessment Tools and Techniques in the Automobile Industry: A Survey

--Satyendra Kr. Sharma and Anil Bhat

The importance of managing risk beyond the boundaries of a firm is widely recognized, and the new concept, Supply Chain Risk Management (SCRM) has attracted the attention of practitioners and academicians across the globe. Supply chain risk assessment is a critical step in SCRM. Companies use different tools and techniques for risk assessment in supply chain. The purpose of this paper is to investigate SCRM practices and identify the tools and techniques used by the Indian automobile companies. A survey was carried out to address the above-mentioned research questions. The results showed that SCM managers rely on still checklist, likelihood/impact matrix and scenario analysis. Supply chain risk assessment practices can be improved by using techniques like Failure Mode Effect Analysis (FMEA), simulations and others like HaZop.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Supply Chain Management